“Raving Fans: A Revolutionary Approach To Customer Service” by Ken Blanchard and Sheldon Bowles is a book about creating a customer-focused culture in business. Key takeaways from the book include: The idea of creating “raving fans” – customers who are so loyal and satisfied that they actively promote the business to others. The importance of […]
“Hooked: How to Build Habit-Forming Products” by Nir Eyal explains the science of habit-forming technology and offers a step-by-step guide for creating products that people will use repeatedly. Key takeaways from the book include: The Hook Model – a four-step process that outlines how to create a habit-forming product: trigger, action, reward, and investment. The […]
My key highlights and takeaways from the book: Contagious: Why Things Catch On is a book by Jonah Berger that explores the science behind what makes ideas, products, and behaviours catch on. The author argues that there are six key principles that make something contagious: social currency, triggers, emotion, public, practical value, and stories. Social […]
“Who Moved My Cheese?” – A Must-Read Book on Adapting to Change Change is inevitable, and it can be difficult to adapt to new situations and circumstances in life. However, learning how to handle change is crucial for personal and professional success. In his motivational business fable “Who Moved My Cheese?,” Spencer Johnson explores this […]
