“Hooked: How to Build Habit-Forming Products” by Nir Eyal explains the science of habit-forming technology and offers a step-by-step guide for creating products that people will use repeatedly. Key takeaways from the book include:
- The Hook Model – a four-step process that outlines how to create a habit-forming product: trigger, action, reward, and investment.
- The role of triggers in creating habits, including external triggers (like notifications) and internal triggers (like emotions and feelings).
- The importance of understanding user motivations, both functional (what users want to do) and emotional (how users want to feel).
- The role of rewards in driving engagement and how to design rewards that keep users coming back.
- The importance of creating a cycle of “investment” in which users put something into the product, which makes them more likely to use it again in the future.
- The ethical considerations of creating habit-forming technology, including addiction and user data privacy.
Overall, “Hooked” provides valuable insights and practical advice for anyone interested in creating habit-forming technology, including product designers, marketers, and entrepreneurs.
