“Hooked: How to Build Habit-Forming Products” by Nir Eyal explains the science of habit-forming technology and offers a step-by-step guide for creating products that people will use repeatedly. Key takeaways from the book include: The Hook Model – a four-step process that outlines how to create a habit-forming product: trigger, action, reward, and investment. The […]
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Books / Growth Mindset
Contagious: Why Things Catch On is a book by Jonah Berger
My key highlights and takeaways from the book: Contagious: Why Things Catch On is a book by Jonah Berger that explores the science behind what makes ideas, products, and behaviours catch on. The author argues that there are six key principles that make something contagious: social currency, triggers, emotion, public, practical value, and stories. Social […]