Marketing Tip & Tools
Books / Growth Mindset
“Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear
“Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear is a book about how to develop and maintain habits that support personal and professional goals. Key takeaways from the book include: The idea that small habits compound over time to produce significant results, both positive and […]
Books / Growth Mindset
“Raving Fans: A Revolutionary Approach To Customer Service” by Ken Blanchard
“Raving Fans: A Revolutionary Approach To Customer Service” by Ken Blanchard and Sheldon Bowles is a book about creating a customer-focused culture in business. Key takeaways from the book include: The idea of creating “raving fans” – customers who are so loyal and satisfied that they actively promote the business to others. The importance of […]
Books / Growth Mindset
“Hooked: How to Build Habit-Forming Products” by Nir Eyal
“Hooked: How to Build Habit-Forming Products” by Nir Eyal explains the science of habit-forming technology and offers a step-by-step guide for creating products that people will use repeatedly. Key takeaways from the book include: The Hook Model – a four-step process that outlines how to create a habit-forming product: trigger, action, reward, and investment. The […]
Books / Growth Mindset
Contagious: Why Things Catch On is a book by Jonah Berger
My key highlights and takeaways from the book: Contagious: Why Things Catch On is a book by Jonah Berger that explores the science behind what makes ideas, products, and behaviours catch on. The author argues that there are six key principles that make something contagious: social currency, triggers, emotion, public, practical value, and stories. Social […]
